As financial publishing specialists dealing with the industry’s most innovative brands, the team at Last Word identified a significant opportunity to help clients develop high-impact digital content, sophisticated campaigns, and have access to world-class analytics tools that other industries have access to. For FS clients, this was a first.
With the rapid convergence of digital and TV (video is the most popular digital content type), content marketing needs to be based around digital video. Learning from other industries, the key is to ensure that content is extremely well conceived, superbly produced, and cleverly distributed.
So FinPix was born, bringing expertise in TV production, digital engagement platforms, and analytics from outside the industry.
The FinPix Team
The team has experience working with clients both in the UK and further afield, and has worked on everything from very specialist animated infographics to series of mini-documentaries.
Importantly, the content creation specialists on the FinPix Team also continue to work in other industries. The rules of content creation and distribution are changing rapidly, and the team is at the forefront of these changes, with first hand experience of what is working and what is not.
The core FinPix team is made up of professionals from yBC who work closely with colleagues from Last Word. You can contact us directly here. Take a look at the range of services we offer and some of our latest case studies.
About Last Word
Since launch in 2005, Last Word has been the final say for first to-market news, analysis and comment across the global wealth management market. Our invaluable insight, intelligent and inspirational content is delivered to our sophisticated markets across multi-channel platforms – print, digital, research, data and events. Visit the Last Word website.
With a particular focus on engagement platforms and content marketing, yBC.tv helps industry bodies, brands and business leaders to adapt to this new dynamic. By engaging, organising and collaborating with your networks of customers, allies and stakeholders, yBC’s customers create new value. Visit www.ybc.tv