Game Changer
World class content marketing for financial services.
What we do
News
A week of lofty heights in three time zones
London – Hong Kong – Singapore – the Alps. The FinPix team is often working in multiple places at once, but the theme this week appears to have been lofty heights – and all over the world. While the team in London [...]
Last Word launches 360 degree events service
Last Word has launched a new service to the industry that delivers 360° support to help power clients’ in house events. Radius offers a fresh approach, allowing clients to select from a toolkit of services to help build the best possible event experience. [...]
Immersive video a first for industry
On a City rooftop. In a black cab. Through a client’s office in the middle of the day. And that was just day one of the shoot. Next month, we add a challenging mountain cliff in the Alps to the list. These are the locations for [...]
About FinPix
No one likes to consume boring fare. So why would you serve it up to the people who are important to your business? These days, with their consumer hat on, business people are increasingly sophisticated consumers of digital content. The data shows that all of us are spending huge amounts of time online, and especially watching video content. Indeed online video is the most popular digital content - whether on websites, social media, BBC iPlayer, Netflix or on the move on our smartphones. Wherever we are - we are watching digital content all the time.
World class content marketing for financial services.
Your prospects, customers and stakeholders don’t stop being sophisticated media consumers when they come to work. Indeed news outlets like BBC Business, the FT or Bloomberg set the expectation for engaging financial programming. Yet so much corporate content has failed to meet those expectations. This is partly because in the past, anything akin to large scale consumer campaigns, high end TV content or sophisticated digital campaigns were unaffordable. But advances in technology have changed both what is possible, and what it costs. FinPix combines the power of high end video content creation with digital platforms and powerful analytics - to meet the increasing demands of a consumerised world. You can access all of this from your existing budget, and get better results than ever before. And we do it inside typical corporate budgets. As financial publishing specialists - the team at Last Word were one of the first to see the need for the adoption of digital content marketing campaigns in the industry. And with the trend being the convergence of digital and TV (as the most popular digital content type), they saw that content marketing needs to be based around digital video. So FinPix was born, bringing much needed outside expertise in TV production and digital engagement platforms to the Financial Services industry. You can learn more about FinPix and the team here.