No one likes to consume boring fare. So why would you serve it up to the people who are important to your business? These days, with their consumer hat on, business people are increasingly sophisticated consumers of digital content. The data shows that all of us are spending huge amounts of time online, and especially watching video content. Indeed online video is the most popular digital content - whether on websites, social media, BBC iPlayer, Netflix or on the move on our smartphones. Wherever we are - we are watching digital content all the time.