Game Changer

World class content marketing
for financial services.

What we do

Content marketing
Distribute valuable and insightful digital content
Video production
TV quality production for corporates
Analytics & understanding
Adopt a data driven approach to your audiences
Audience development
Build connection and engagement with your networks
Engagement platforms
Bridge the technology and communications gap

Case Studies

News

Industry Feedback Hub 2017

Industry Research: Time to influence the influencers Later this month, we’re creating a rare opportunity for a select group of fund buyers to have significant influence on how fund groups communicate in 2017/18 and beyond. On Thursday 29th June, we’re hosting an invitation only Industry Feedback Hub – it’s a workshop where fund buyers from [...]

(Digital) Television is the new Television

Despite the hype of record digital media spend, Michael Wolff argues in his recent book Television is the new Television (2015), that digital has not bested good old fashioned TV. Instead digital media is becoming all about video – produced to TV standards. In this article we examine the business case and what it means for [...]

About FinPix

No one likes to consume boring fare.

So why would you serve it up to the people who are important to your business? These days, with their consumer hat on, business people are increasingly sophisticated consumers of digital content.

The data shows that all of us are spending huge amounts of time online, and especially watching video content. Indeed online video is the most popular digital content - whether on websites, social media, BBC  iPlayer, Netflix or on the move on our smartphones.

Wherever we are - we are watching digital content all the time.

World class content marketing for financial services.

Your prospects, customers and stakeholders don’t stop being sophisticated media consumers when they come to work.

Indeed news outlets like BBC Business, the FT or Bloomberg set the expectation for engaging financial programming. Yet so much corporate content has failed to meet those expectations.

This is partly because in the past, anything akin to large scale consumer campaigns, high end TV content or sophisticated digital campaigns were unaffordable. But advances in technology have changed both what is possible, and what it costs.

FinPix combines the power of high end video content creation with digital platforms and powerful analytics - to meet the increasing demands of a consumerised world. You can access all of this from your existing budget, and get better results than ever before.

And we do it inside typical corporate budgets.

As financial publishing specialists - the team at Last Word were one of the first to see the need for the adoption of digital content marketing campaigns in the industry. And with the trend being the convergence of digital and TV (as the most popular digital content type), they saw that content marketing needs to be based around digital video.

So FinPix was born, bringing much needed outside expertise in TV production and digital engagement platforms to the Financial Services industry.

You can learn more about FinPix and the team here.
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